How customers think : essential insights into the ... Read More
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- 1 of 1 copy available at Berklee College of Music.
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0 current holds with 1 total copy.
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| Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
|---|---|---|---|---|---|---|
| Valencia Main Library | HF5415.32.Z35 2003 | 37684001068861 | Valencia Stacks | Copy hold / Volume hold | Available | - |
Record details
- ISBN: 1578518261 (alk. paper)
- Physical Description: xxii, 323 p. : ill. ; 25 cm.
- Publisher: Boston, Mass. : Harvard Business School Press, c2003.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (p. 291-310) ... Read More |
| Formatted Contents Note: | Part I : Preparing for an expedition -- A voyage ... Read More |
Search for related items by subject
| Subject: | Consumer behavior > Psychological aspects. Consumers > Psychology Marketing > Psychological aspects. Creative thinking |
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| 100 | 1 | . | ‡aZaltman, Gerald. ‡0(berklee)303575 |
| 245 | 1 | 0. | ‡aHow customers think : ‡bessential insights into the mind of the market / ‡cGerald Zaltman. |
| 260 | . | ‡aBoston, Mass. : ‡bHarvard Business School Press, ‡cc2003. | |
| 300 | . | ‡axxii, 323 p. : ‡bill. ; ‡c25 cm. | |
| 504 | . | ‡aIncludes bibliographical references (p. 291-310) and index. | |
| 505 | 0 | . | ‡aPart I : Preparing for an expedition -- A voyage from the familiar -- A voyage to new frontiers -- Part II : Understanding the mind of the market -- Illuminating the mind : consumers' cognitive unconscious -- Interviewing the mind/brain : Metaphor elicitation : appendix -- Interviewing the mind/brain : Response latency and neuroimaging -- Come to think of it -- Reading the mind of the market : using consensus maps -- Memory's fragile power -- Memory, metaphor, and stories -- Stories and brands -- Part III : Thinking differently and deeply -- Crowbars for creative thinking -- Quality questions beget quality answers -- Launching a new mind-set. |
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| 650 | 0. | ‡aConsumers ‡xPsychology ‡0(berklee)303577 | |
| 650 | 0. | ‡aMarketing ‡xPsychological aspects. ‡0(berklee)194208 | |
| 650 | 0. | ‡0(berklee)15008 ‡aCreative thinking | |
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