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How customers think : essential insights into the ... Read More

Zaltman, Gerald.(Author).

Available copies

  • 1 of 1 copy available at Berklee College of Music.

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0 current holds with 1 total copy.

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Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Valencia Main Library HF5415.32.Z35 2003 37684001068861 Valencia Stacks Copy hold / Volume hold Available -

Record details

  • ISBN: 1578518261 (alk. paper)
  • Physical Description: xxii, 323 p. : ill. ; 25 cm.
  • Publisher: Boston, Mass. : Harvard Business School Press, c2003.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (p. 291-310) ... Read More
Formatted Contents Note:
Part I : Preparing for an expedition -- A voyage ... Read More
Subject: Consumer behavior > Psychological aspects.
Consumers > Psychology
Marketing > Psychological aspects.
Creative thinking

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