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Electronic resources

Available copies

  • 1 of 1 copy available at Berklee College of Music.

Current holds

0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Stan Getz Library MT67 .K371 2005 37684000906337 Library Stacks Copy hold / Volume hold Available -

Record details

  • ISBN: 0634066560
  • Physical Description: xiv, 184 p. ; 24 cm.
  • Edition: 1st ed.
  • Publisher: Milwaukee, WI : Hal Leonard, c2005.

Content descriptions

Formatted Contents Note:
The mindset of the author -- But first, a little then and now -- There used to be a business here -- How I got smart -- The better way -- Budweiser : the history of an account -- The enemy was us -- The unraveling -- The way it is -- America has ads-heimers -- How I got out.
Subject: Popular music > United States > Writing and publishing.
Jingles (Advertising songs) > History and criticism.
Radio advertising
Television advertising

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