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Developing a creative and innovative integrated marketing communications plan : a working model / James R. Ogden.

Ogden, James R. (Author).

Available copies

  • 1 of 1 copy available at Berklee College of Music.

Current holds

0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Library Reserve Desk HF5415.123 .O33 1998 37684001052826 Library Reserve Desk Not holdable Available -

Record details

  • ISBN: 0137783337 (pbk.)
  • ISBN: 9780137783335 (pbk.)
  • Physical Description: vi, 185 p. : ill., charts ; 26 cm.
  • Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998.

Content descriptions

General Note:
Faculty reserve.
Material for MB-325 (Kellar) and MB-287 (Kellar).
Subject: Communication in marketing

Additional Resources