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Developing a creative and innovative integrated ... Read More

Ogden, James R.(Author).

Available copies

  • 1 of 1 copy available at Berklee College of Music.

Current holds

0 current holds with 1 total copy.

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Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Library Reserve Desk HF5415.123 .O33 1998 37684001052826 Getz Reserve Not holdable Available -

Record details

  • ISBN: 0137783337 (pbk.)
  • ISBN: 9780137783335 (pbk.)
  • Physical Description: vi, 185 p. : ill., charts ; 26 cm.
  • Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998.

Content descriptions

General Note:
Faculty reserve.
Material for MB-325 (Kellar) and MB-287 (Kellar).
Subject: Communication in marketing
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1001 . ‡aOgden, James R. ‡0(berklee)407656
24510. ‡aDeveloping a creative and innovative integrated marketing communications plan : ‡ba working model / ‡cJames R. Ogden.
260 . ‡aUpper Saddle River, N.J. : ‡bPrentice Hall, ‡cc1998.
300 . ‡avi, 185 p. : ‡bill., charts ; ‡c26 cm.
500 . ‡aFaculty reserve.
500 . ‡aMaterial for MB-325 (Kellar) and MB-287 (Kellar).
650 0. ‡0(berklee)11724 ‡aCommunication in marketing
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