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Marketing excellence [electronic resource] : winning companies reveal the secrets of their success / Hugh Burkitt and John Zealley.

Burkitt, Hugh. (Author). Zealley, John. (Added Author). Marketing Society. (Added Author). NetLibrary, Inc. (Added Author).

Electronic resources

Record details

  • ISBN: 9780470060933 (electronic bk.)
  • ISBN: 047006093X (electronic bk.)
  • Physical Description: xiv, 373 p. : ill. ; 24 cm.
  • Publisher: Chichester, England ; Wiley, c2006.

Content descriptions

General Note:
Includes index.
Formatted Contents Note:
Marketing measurement excellence -- Customer insight -- Launching new brands -- Brand extension -- Brand revitalisation -- Sustaining the brand promise -- Marketing communications : getting the message across -- Creating loyal relationships -- Crossing borders : international brand development -- Internal marketing : engaging employees -- Developing marketing capabilities -- Doing well by doing good.
Reproduction Note:
Electronic reproduction. Boulder, Colo. : NetLibrary, 2007. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
Subject: Marketing > Great Britain > Case studies.
Success in business > Great Britain > Case studies.
Business enterprises > Great Britain > Case studies.

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