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Marketing excellence [electronic resource] : winning companies reveal the secrets of their success / Hugh Burkitt and John Zealley.

Burkitt, Hugh. (Author). Zealley, John. (Added Author). Marketing Society. (Added Author). NetLibrary, Inc. (Added Author).

Electronic resources

Record details

  • ISBN: 9780470060933 (electronic bk.)
  • ISBN: 047006093X (electronic bk.)
  • Physical Description: xiv, 373 p. : ill. ; 24 cm.
  • Publisher: Chichester, England ; Wiley, c2006.

Content descriptions

General Note:
Includes index.
Formatted Contents Note:
Marketing measurement excellence -- Customer insight -- Launching new brands -- Brand extension -- Brand revitalisation -- Sustaining the brand promise -- Marketing communications : getting the message across -- Creating loyal relationships -- Crossing borders : international brand development -- Internal marketing : engaging employees -- Developing marketing capabilities -- Doing well by doing good.
Reproduction Note:
Electronic reproduction. Boulder, Colo. : NetLibrary, 2007. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
Subject: Marketing > Great Britain > Case studies.
Success in business > Great Britain > Case studies.
Business enterprises > Great Britain > Case studies.
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24510. ‡aMarketing excellence ‡h[electronic resource] : ‡bwinning companies reveal the secrets of their success / ‡cHugh Burkitt and John Zealley.
260 . ‡aChichester, England ; ‡aHoboken, NJ : ‡bWiley, ‡cc2006.
300 . ‡axiv, 373 p. : ‡bill. ; ‡c24 cm.
500 . ‡aIncludes index.
5050 . ‡aMarketing measurement excellence -- Customer insight -- Launching new brands -- Brand extension -- Brand revitalisation -- Sustaining the brand promise -- Marketing communications : getting the message across -- Creating loyal relationships -- Crossing borders : international brand development -- Internal marketing : engaging employees -- Developing marketing capabilities -- Doing well by doing good.
533 . ‡aElectronic reproduction. ‡bBoulder, Colo. : ‡cNetLibrary, ‡d2007. ‡nAvailable via World Wide Web. ‡nAccess may be limited to NetLibrary affiliated libraries.
650 0. ‡aMarketing ‡zGreat Britain ‡vCase studies. ‡0(berklee)413973
650 0. ‡aSuccess in business ‡zGreat Britain ‡vCase studies. ‡0(berklee)413974
650 0. ‡aBusiness enterprises ‡zGreat Britain ‡vCase studies. ‡0(berklee)413975
7001 . ‡aZealley, John. ‡0(berklee)413976
7102 . ‡aMarketing Society. ‡0(berklee)413977
7102 . ‡aNetLibrary, Inc. ‡0(berklee)212147
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