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Ads to icons [electronic resource] : how advertising succeeds in a multimedia age / Paul Springer.

Springer, Paul. (Author). NetLibrary, Inc. (Added Author).

Electronic resources

Record details

  • ISBN: 9780749452117 (electronic bk.)
  • ISBN: 0749452110 (electronic bk.)
  • Physical Description: xviii, 379 p. : ill. ; 25 cm.
  • Publisher: London ; Kogan Page, c2007.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (p. [363]-367) and index.
Reproduction Note:
Electronic reproduction. Boulder, Colo. : NetLibrary, 2007. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
Subject: Advertising > Case studies
Advertising campaigns > Case studies.

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