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The handbook of field marketing [electronic resource] : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams & Roddy Mullin.

Williams, Alison. (Author). Mullin, Roddy. (Added Author). NetLibrary, Inc. (Added Author).

Electronic resources

Record details

  • ISBN: 9780749452902 (electronic bk.)
  • ISBN: 0749452900 (electronic bk.)
  • Physical Description: xxv, 241 p. : ill. ; 24 cm.
  • Publisher: London ; Kogan Page, 2008.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (p. [237]) and index.
Reproduction Note:
Electronic reproduction. Boulder, Colo. : NetLibrary, 2007. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
Subject: Direct marketing
Sales promotion
Sampling
Branding (Marketing)

Additional Resources