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- 1 of 1 copy available at Berklee College of Music.
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| Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
|---|---|---|---|---|---|---|
| Stan Getz Library | ML3790 .H985 2010 | 37684001056435 | Getz Stacks | Copy hold / Volume hold | Available | - |
Record details
- ISBN: 0240812387 (pbk. : alk. paper)
- ISBN: 9780240812380 (pbk. : alk. paper)
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Physical Description:
xii, 449 p. : ill. ; 24 cm.
print
- Edition: 2nd ed.
- Publisher: Burlington, MA : Focal Press, c2010.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index (p. 435-449). |
| Formatted Contents Note: | Marketing concepts and definitions -- Markets, market segmentation, and consumber behavior -- The U.S. industry numbers -- Marketing research -- Record label operations -- The profit and loss statement -- Soundscan and the music business -- How radio works -- Charts, airplay, and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Music distribution and retailing -- Grassroots marketing -- New media marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Strategic marketing and special products -- The recording industry of the future -- The marketing plan. |
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| Subject: | Music trade Sound recordings Marketing Sound recording industry |
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Showing Item 2 of 27