Marketing lessons from the Grateful Dead : what every business can learn from the most iconic band in history / David Meerman Scott & Brian Halligan ; [photographs by Jay Blakesberg].
- 1 of 1 copy available at Berklee College of Music.
0 current holds with 1 total copy.
|Location||Call Number / Copy Notes||Barcode||Shelving Location||Holdable?||Status||Due Date|
|Main Library||HF5414.S36 M37 2010||37684001063024||Career Stacks||Copy hold / Volume hold||Available||-|
- ISBN: 9780470900529
- ISBN: 0470900520
- Physical Description: xxv, 163 p. : ill. ; 19 cm.
- Publisher: Hoboken, NJ : Wiley, c2010.
|Bibliography, etc. Note:||
Includes bibliographical references (p. 159).
|Formatted Contents Note:||
Pt. 1: The band. Create a unique business model ; Choose memorable brand (and brand) names ; Build a diverse team ; Be yourself ; Experiment, experiment, experiment ; Embrace technology ; Establish a new category -- Pt. 2: The fans. Encourage eccentricity ; Bring people on an odyssey ; Put fans in the front row ; Build a following -- Pt. 3: The business. Cut out the middleman ; Free your content ; Be spreadable ; Upgrade to premium ; Loosen up your brand ; Partner with entrepeneurs ; Give back ; Do what you love.
"The Grateful Dead broke almost every rule in the music industry book...By cultivating a dedicated, active community, collaboration with their audience to co-create the Deadhead lifestyle, and giving away 'freemium' content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, 'Marketing Lessons from the Grateful Dead' gives you key innovations...you can apply to your business..."--back cover.
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|Subject:||Grateful Dead (Musical group)
Social media > Economic aspects.
Success in business