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Marketing lessons from the Grateful Dead : what ... Read More
Record details
- ISBN: 9780470900529
- ISBN: 0470900520
- Physical Description: xxv, 163 p. : ill. ; 19 cm.
- Publisher: Hoboken, NJ : Wiley, c2010.
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references (p. 159). |
Formatted Contents Note: | Pt. 1: The band. Create a unique business model ; ... Read More |
Summary, etc.: | "The Grateful Dead broke almost every rule in the ... Read More |
Search for related items by subject
Subject: | Grateful Dead (Musical group) Marketing Social media > Economic aspects. Success in business |