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  • 1 of 1 copy available at Berklee College of Music.

Current holds

0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Main Library HF5415 .S26 2008 37684001062128 Career Stacks Copy hold / Volume hold Available -

Record details

  • ISBN: 9780764139321
  • ISBN: 0764139320
  • Physical Description: xviii, 606 p. : ill. ; 23 cm.
  • Edition: 4th ed.
  • Publisher: Hauppauge, N.Y. : Barron's Educational Series, c2008.

Content descriptions

General Note:
Includes index.
Formatted Contents Note:
The marketing process : basic concepts -- The international market : forces and opportunities -- Marketing management and strategic marketing planning -- The marketing environment -- The international marketing environment -- Decision support and strategic planning/management systems -- Marketing systems -- Marketing research 1 : problems and processes -- Marketing research : tools and techniques -- Consumer behavior -- Organizational markets and buying behavior -- Market segmentation, targeting, and positioning strategies -- Measuring market and sales potential -- Relationship marketing and integrated marketing communications -- Product planning I : product/market growth strategies -- Product planning II : product design and development strategies -- Establishing pricing objectives and policies -- Formulating pricing strategies and tactics -- Promotion planning I : indirect promotion -- Promotion planning II : sales and sales management -- Marketing on the Internet -- Distribution planning I : channel strategy -- Distribution planning II : logistics systems.
Subject: Marketing

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