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Contemporary thoughts on corporate branding and ... Read More
Electronic resources
http://catalog.berklee.edu:2048/login?url=http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=302044 - NetLibrary
Record details
- ISBN: 9780230583221 (electronic bk.)
- ISBN: 0230583229 (electronic bk.)
- ISBN: 9780230543140
- ISBN: 0230543146
- Physical Description: 1 online resource (xii, 230 p.)
- Publisher: Basingstoke ; Palgrave Macmillan, 2008.
Content descriptions
General Note: | Available through EBSCO/Netlibrary Description based on print version record. |
Formatted Contents Note: | Branding: a social contract between a business and ... Read More |
Summary, etc.: | Increasingly organisations are devoting a ... Read More |
Search for related items by subject
Subject: | Branding (Marketing) Corporate image Branding (Marketing) > Case studies. Corporate image > Case studies. |
Genre: | Electronic books. |