Catalog

My Library Account

Record Details

Catalog Search



Guerrilla marketing for nonprofits : 250 tactics to promote, recruit, motivate, and raise more money / Jay Conrad Levinson, Frank Adkins, and Chris Forbes.

Levinson, Jay Conrad (Author). Adkins, Frank (Added Author). Forbes, Chris (Added Author).

Electronic resources

Available copies

  • 0 of 1 copy available at Berklee College of Music.

Current holds

0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Main Library HF5415.L48 G84 2010 37684001063628 Career Stacks Copy hold / Volume hold Checked out 09/28/2019

Record details

  • ISBN: 9781599183749 (pbk. : alk. paper)
  • ISBN: 1599183749 (pbk. : alk. paper)
  • Physical Description: xxiv, 336 p. ; 23 cm.
  • Publisher: Irvine : Entrepreneur Press, c2010.

Content descriptions

General Note:
Includes index.
Formatted Contents Note:
What nonprofits need is better marketing -- Getting to know nonprofit guerrilla marketing -- The guerrilla marketer's personality -- How to turn your mission statement into a marketing tool -- Guerrillas focus on people -- Guerrillas understand their marketplace -- Mini-, maxi-, and e-media weapons -- Info-, human-, and non-media weapons -- Attributes and attitudes of your organization -- Guerrilla publicity -- Guerrilla marketing on the web -- Guerrilla social media -- Niche marketing guerrilla style -- Meeting needs while changing minds -- Expressing your organization's unique identity -- Cultivating winning relationships for your nonprofit -- Seven golden rules for fundraising success -- Seven platinum rules for recruiting volunteers -- Guerrilla marketing behavior change -- Launching and maintaining your marketing attack.
Summary, etc.:
Jay Conrad Levinson, the Father of Guerrilla Marketing, has sold more than 20 million copies worldwide. He is founder of the Guerrilla Marketing Association and the Guerrilla Marketing Business University. Frank Adkins is the vice president of special projects for Guerrilla Marketing International. He is a certified Guerrilla Marketing business coach and internationally licensed Guerrilla Marketing master trainer. Chris Forbes is a certified Guerrilla Marketing coach specializing in nonprofit marketing.
Subject: Nonprofit organizations > Marketing.

Additional Resources