Record label marketing / Tom Hutchison, Amy Macy, ... Read More
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- 1 of 1 copy available at Berklee College of Music.
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| Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
|---|---|---|---|---|---|---|
| Stan Getz Library | ML3790 .H985 2010 | 37684001056435 | Getz Stacks | Copy hold / Volume hold | Available | - |
Record details
- ISBN: 9780240812380 (pbk. : alk. paper)
- ISBN: 0240812387 (pbk. : alk. paper)
- Physical Description: xii, 449 p. : ill. ; 24 cm.
- Edition: 2nd ed.
- Publisher: Burlington, MA : Focal Press, c2010.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index (p. ... Read More |
| Formatted Contents Note: | Marketing concepts and definitions -- Markets, ... Read More |
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| Subject: | Music trade Sound recordings > Marketing. Sound recording industry |
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| 245 | 1 | 0. | ‡aRecord label marketing / ‡cTom Hutchison, Amy Macy, Paul Allen. |
| 250 | . | ‡a2nd ed. | |
| 260 | . | ‡aBurlington, MA : ‡bFocal Press, ‡cc2010. | |
| 300 | . | ‡axii, 449 p. : ‡bill. ; ‡c24 cm. | |
| 504 | . | ‡aIncludes bibliographical references and index (p. 435-449). | |
| 505 | 0 | . | ‡aMarketing concepts and definitions -- Markets, market segmentation, and consumber behavior -- The U.S. industry numbers -- Marketing research -- Record label operations -- The profit and loss statement -- Soundscan and the music business -- How radio works -- Charts, airplay, and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Music distribution and retailing -- Grassroots marketing -- New media marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Strategic marketing and special products -- The recording industry of the future -- The marketing plan. |
| 650 | . | ‡aMusic trade ‡0(berklee)306353 | |
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| 650 | . | ‡0(berklee)22244 ‡aSound recording industry | |
| 700 | 1 | . | ‡aMacy, Amy ‡0(berklee)392008 |
| 700 | 1 | . | ‡aAllen, Paul ‡0(berklee)606794 |
| 776 | 0 | 8. | ‡iOnline version: ‡aHutchison, Thomas W. (Thomas William) ‡tRecord label marketing. ‡b2nd ed. ‡dBurlington, MA : Focal Press, c2010 ‡w(OCoLC)639607815 |
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