Brands that rock / Roger Blackwell, Tina Stephan.
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Electronic resources
- http://www.loc.gov/catdir/bios/wiley046/2003017894.html - Contributor biographical information
- http://www.loc.gov/catdir/toc/ecip047/2003017894.html - Table of contents
- http://www.loc.gov/catdir/description/wiley039/2003017894.html - Publisher description
Available copies
- 2 of 2 copies available at Berklee College of Music.
Current holds
0 current holds with 2 total copies.
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| Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
|---|---|---|---|---|---|---|
| Stan Getz Library | ML3790 .B6 2004 | 37684000925469 | Getz Stacks | Copy hold / Volume hold | Available | - |
| Valencia Main Library | ML3790 .B6 2004 | 37684001068014 | Valencia Stacks | Copy hold / Volume hold | Available | - |
Record details
- ISBN: 0471455172 (cloth)
- Physical Description: xi, 240 p. ; 24 cm.
- Publisher: Hoboken, N.J. : John Wiley & Sons, c2004.
Content descriptions
| General Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | From band loyalty to brand loyalty -- Creating ... Read More |
Search for related items by subject
| Subject: | Music trade Musicians > Marketing. Popular music > Economic aspects. |
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| 050 | 0 | 0. | ‡aML3790 ‡b.B6 2004 |
| 082 | 0 | 0. | ‡a658.8/27 ‡222 |
| 100 | 1 | . | ‡aBlackwell, Roger D. ‡0(berklee)299956 |
| 245 | 1 | 0. | ‡aBrands that rock / ‡cRoger Blackwell, Tina Stephan. |
| 246 | 1 | . | ‡iAt head of title: ‡aWhat business leaders can learn from the world of rock and roll |
| 260 | . | ‡aHoboken, N.J. : ‡bJohn Wiley & Sons, ‡cc2004. | |
| 300 | . | ‡axi, 240 p. ; ‡c24 cm. | |
| 500 | . | ‡aIncludes bibliographical references and index. | |
| 505 | 0 | . | ‡aFrom band loyalty to brand loyalty -- Creating culturally relevant brands -- Elton John : music man, marketing man, architect of a brand -- KISS : keep it simple, stupid -- The Rolling Stones : branding strategies beyond satisfaction -- Aerosmith : reinventing a rock and roll brand -- Madonna and Neil Diamond : the relevance of sex in branding -- Lessons from the legends of rock and roll. |
| 650 | 0. | ‡aMusic trade ‡0(berklee)306353 | |
| 650 | 0. | ‡aMusicians ‡xMarketing. ‡0(berklee)299957 | |
| 650 | 0. | ‡aPopular music ‡xEconomic aspects. ‡0(berklee)193947 | |
| 700 | 1 | . | ‡aStephan, Kristina. ‡0(berklee)299958 |
| 856 | 4 | 2. | ‡3Contributor biographical information ‡uhttp://www.loc.gov/catdir/bios/wiley046/2003017894.html |
| 856 | 4 | 1. | ‡3Table of contents ‡uhttp://www.loc.gov/catdir/toc/ecip047/2003017894.html |
| 856 | 4 | 2. | ‡3Publisher description ‡uhttp://www.loc.gov/catdir/description/wiley039/2003017894.html |
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