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http://www.loc.gov/catdir/enhancements/fy0632/2006273784-d.html - Publisher description
Available copies
- 1 of 1 copy available at Berklee College of Music.
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0 current holds with 1 total copy.
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| Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
|---|---|---|---|---|---|---|
| Stan Getz Library | ML3790 .H985 2006 | 37684001050851 | Getz Stacks | Copy hold / Volume hold | Available | - |
Record details
- ISBN: 9780240807874
- ISBN: 0240807871
-
Physical Description:
xvi, 410 p. : ill. (some col.), maps, charts, ... Read More
print
- Publisher: Burlington, MA : Focal Press, c2006.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Marketing concepts and definitions -- Markets, market segmentation and consumer behavior -- The U.S. industry numbers -- Record label operations -- The profit and loss statement -- SoundScan and the music business -- How radio works -- Charts, airplay and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Distribution -- The music retail environment -- Grassroots marketing -- Internet marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Special products and special markets -- Marketing research -- The recording industry of the future -- The marketing plan -- DeMand de world over. |
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| Subject: | Music trade Sound recordings Marketing Sound recording industry |
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Showing Item 3 of 27